The Challenge
Thomas Cook Airlines came to Hello in the beginning of 1999 with a disastrous e-commerce solution that had close to zero users and generated absolutely no profit. Naturally, Thomas Cook’s name at that time was Premiair and Hello’s name was Juul & Stejle.

The Solution
We accepted the challenge and went on to redefine the concept and create a pre-order duty-free shop that generated a solid proportion of Thomas Cook’s total sales volume from the day it was launched. Going online with e-commerce meant savings for customer service. During the next couple of years, marketing campaigns and further improvements on all levels of the shop helped step up traffic and volume even further. But the best part was that each order was bigger online than normal offline mail orders.

The Result
This was the result of clever cross-selling and good product placements within the shopping flow. Today online sales on this solution account for about 60 % of all Thomas Cook sales – generating close to half a billion DKK a year in revenues in Denmark, Sweden, Norway and Finland.