The Challenge
Verizon Wireless wanted to have a common technical platform to launch their mobile services from in particular mobile content areas such as ring tones, games and video. Something that would support the richness of the content while offering a technologically stable platform.

The Solution
Hello and Adobe created the concept for the new music store and designed and built a prototype to ensure buy-in from management further up in the organization. Once approved, Hello helped Adobe on the way with designing the actual music store. It was launched in 2008.

The Result
The result was an increase in sales of ring tones, videos and games with more than 300 %. The music store is to this day one of the most successful online services that Verizon has ever built.